Visual stimuli usually attract the attention of the humans and
color is one such factor that is responsible for this. Every color has its own
meaning and significance in the natural world and also in our culture. Graphic, as
well as logo ontwerpers, use this
power of color to bring uniqueness and creativity in their designs. Attractive
color combinations are used in the majority
to logo ontwerpen for the company.
The intelligent use of colors portrays the different meaning of the logo; we, Logoz.nl,
make
logo designs on the basis of the primitive responses. Companies normally use
these responses to deliver the right message from their logos. A logo designer
is successful only if he knows the color psychology.
Significance
of color:
Every color that exists in
this world has a certain meaning and implications for logo design. Being a logo
designer, you need to carefully select the color combination to enhance
specific elements of the logo and bring uniqueness with the use of shade.
Generally, bright colors are attention-grabbing. Muted tone gives a classy
image representation, but can be ignored at times. Know a little more about the
main colors:
·
Red: Red implies danger or aggression,
passion, energy, warmth, and heat. Using red color for designing the logo
of food industry can make the logo more dynamic.
·
Orange: Orange is a combination of innovation
and modern thinking. It depicts the meaning of fun, youth, affordability and
approachability.
·
Yellow: Yellow color should be used cautiously
in logo designing as it
has some negative meaning. It also shows of coward nature and it is used in
warning signs.
·
Green: Green is used in the logo to emphasize their natural and ethical
side. It is also a symbol of freshness and growth, so it is also used in the
logo of financial institutions and food products.
·
Blue: Blue is the most common color used
in corporate logos. Blue color implies professionalism, serious mindset,
integrity, sincerity, and calm. Blue also shows the authority and success, and for
this reason, it is ideal for the logos of both financial institutions and
government bodies.
·
Purple: Purple color shows the sign of
royalty and luxury. As this color is associated with the church for implying
wisdom and dignity.
·
Black: Black is a color with a dual
aspect, it shows power and sophistication on one side and on another side, it shows death and evil side. This
color is most frequently used in media.
·
White: White is a symbol of purity,
cleanliness, simplicity and innocence. Most of the companies now choosing to
have their logos in a colored version and a white version.
·
Brown: Brown denotes masculine aspect and
is often used for logos of the company that is associated with rural life.
·
Pink: Pink color denotes an aspect of fun
and flirt.
Though, there is no hard and fast rule for using these colors in
designing the logo of a company. But,
these color meaning could be very useful in selecting the color combination for
your logo design. This is important to note that the overall impact of your
logo design will not depend only on colors but also on the shapes and text used
in the logo designing.
No comments:
Post a Comment